Design better, build faster, publish sooner. Elayne is a professional WordPress block theme designed for modern businesses, offering sophisticated patterns and conversion-optimized layouts — no coding or expensive page builders required.
Lineage: Elayne is the flagship of Imagewize's block theme family, alongside the minimal starter theme Aviendha and Nynaeve, with Ixian built on top of Aviendha. Elayne ships no custom blocks of its own and requires none — every pattern is built from core blocks, with WooCommerce and Contact Form 7 blocks where a pattern is store- or form-specific. The shared Aludra block library pairs with it optionally; Aviendha and Ixian build on Aludra directly, while Nynaeve registers its own blocks instead.
- Business-Focused: Professional patterns specifically designed for corporate websites, service providers, and modern businesses
- Industry-Specific Content: Pattern sets optimized for spa & wellness, legal services, food & beverage, and home improvement trades
- Conversion Optimized: Built-in patterns designed to convert visitors into customers
- Mobile-First Design: Every pattern is responsive and optimized for all devices
- Clean, Modern Aesthetic: Sophisticated design with professional color palettes and typography
- True No-Code Solution: Seamlessly integrated with WordPress's native site editor — drag, drop, and publish
Built by Jasper Frumau, Elayne empowers businesses to create stunning professional websites using the latest Full Site Editing features.
| Action | Link |
|---|---|
| View Demo | demo.imagewize.com |
| Documentation | imagewize.com/themes/elayne |
| Support | imagewize.com/support |
- WordPress 7.0 or later
- PHP 8.0 or later
- WooCommerce (optional, for store templates and patterns)
- Aludra plugin (optional, adds Mega Menu, Carousel, FAQ Tabs, and other blocks — nothing Elayne ships depends on it)
- Download the theme from GitHub releases or WordPress.org
- Upload via Appearance → Themes → Add New or manually to
/wp-content/themes/elayne/ - Activate via Appearance → Themes
- Start designing in Appearance → Editor
For developer installation and setup, see CONTRIBUTING.md
115+ patterns across hero sections, features, CTAs, testimonials, cards, blog, portfolio, and more — plus 24 WooCommerce patterns covering the full shopping journey. Includes 19 page, post, and WooCommerce templates.
Page Layouts — full-page compositions that assemble multiple section patterns into a single ready-to-insert page, so you go from blank canvas to a finished page in one paste: Agency About, Generic Contact, Main Site Homepage, and Agency Services, plus Store-specific Homepage, Shop, Cart, and Checkout compositions.
Industry verticals with complete, ready-to-use pattern sets: Food & Beverage • Legal Services • Home Improvement • Spa & Wellness • Nail Salon • WooCommerce Store
Vertical child themes: Elayne is large, so new industry verticals now ship as separate child themes that require Elayne as the parent. Elayne itself keeps working exactly as before and stays on WordPress.org; no new vertical pattern sets will be added here. The legal patterns bundled in this theme stay for now and will be deprecated in a later release. See Vertical Child Themes.
8 style variations — switch your entire site's look with one click in Appearance → Editor → Styles
32+ CSS block styles — interactive animations and effects with zero JavaScript, applied via the Styles panel in the block editor
Browse the complete pattern library in Appearance → Editor → Patterns. See CONTRIBUTING.md for the full pattern inventory and developer documentation.
A child theme adds one vertical's design on top of Elayne: its own patterns, style variations, header and footer. Elayne stays the parent and supplies the base theme, the shared patterns and the WooCommerce templates.
| Child theme | Vertical | Status | Install |
|---|---|---|---|
| Elayne Legal | Law firms | v1.0.0, public | composer require imagewize/elayne-legal or the zip from GitHub releases |
Child themes are not listed on WordPress.org. Install Elayne first, then the child, and activate the child under Appearance → Themes. Pattern slugs stay elayne/<vertical>-*, so a child's patterns replace the ones still bundled here. Developers: see CONTRIBUTING.md and CLAUDE.md for the child anatomy and validation workflow.
Access the WordPress Site Editor at Appearance → Editor to customize your site. Insert patterns, edit templates, and adjust global styles — all with drag-and-drop simplicity. Visit the documentation for detailed tutorials.
Elayne works seamlessly with the Aludra plugin, which provides 30 custom blocks including Mega Menu, Carousel, Slide, FAQ Tabs, Hero Banner, Pricing Tiers, Testimonial Grid, and more. Aludra is a theme-agnostic shared block library that works with any WordPress theme. It is the direct continuation of the Elayne Blocks plugin, now serving multiple Imagewize themes.
It is genuinely optional: as of 4.9.2 nothing Elayne ships references an aludra/* block or pattern, so every theme pattern and template part renders correctly without it. Aludra adds blocks to build with; it is not a dependency.
Download from the Aludra repository and install via Plugins → Add New → Upload Plugin.
Waygate is an AI-powered pattern page builder for Elayne. Describe a page or section in plain language and Waygate assembles it from Elayne's pattern library.
Beta notice: Waygate is under active development. Expect breaking changes between releases.
Install from GitHub: Download from github.com/imagewize/waygate/releases and upload via Plugins → Add New → Upload Plugin.
Install via Composer (Bedrock / developer setup):
composer require imagewize/waygate- Support: imagewize.com/support
- Documentation: imagewize.com/themes/elayne
- Website: imagewize.com
- Contributing: See CONTRIBUTING.md for developer documentation
Elayne is created and maintained by Jasper Frumau.
- Theme Author: Jasper Frumau
- Fonts & Images: All fonts and images are GPL-compatible. See readme.txt for complete license details and attribution.
- Base Architecture: Inspired by modern WordPress block theme standards
GNU General Public License v3.0 (or later). See LICENSE.md.